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ALFA TELECOM SELECTS ARGELA ITV PLATFORM TO DELIVER LIVE TV AND VIDEO ON DEMAND CONTENT TO ITS SUBSCRIBERS WITH “ALFA MOBILE TV” SERVICE

20/09/2014

As more and more people have tendency to use Internet as a unified platform for their communication and entertainment needs and as the TV keeps its position as the primary mass media, Internet TV creates high value for operators.

Having seen this as an opportunity to create an effective point of reach with their subscribers, Alfa, the first Lebanese mobile network managed by Orascom Telecom, launched the “Alfa Mobile TV” service powered by Argela ITV Platform, by which Alfa’s data customers exceeding the 1 million mark can watch TV and movies on various devices.

The “Alfa Mobile TV” offers an interesting and innovative TV service for Alfa data subscribers who can access the service through Alfa’s 3G and 4G networks or through WIFI. The service provides the subscribers with the ability to watch live TV channels and Video on Demand content on their tablets and smartphones.

Marwan Hayek, Alfa Chairman and CEO, said “This new service comes within the constant efforts made by Alfa to add value to its customers and improve their experience with the different services we provide. “Alfa Mobile TV” service is a pioneer Multiscreen TV service in Lebanon, proving Alfa’s innovative vision in the region. We would like to thank Argela for bringing their technology and experience to make this project a success. By delivering this TV service on the Argela ITV platform, we are able to offer our subscribers a more personal and connected TV experience.” He added: “With this service, Alfa’s subscribers started enjoying a number of differentiated live channels, as well as many video on-demand content. Combined with lots of attractive features, we believe Alfa Mobile TV gives consumers in Lebanon more choice and more control to watch what they want, whenever and wherever they want”.

Bulent Kaytaz, CEO, Argela, said “We are proud to be part of this project and very enthusiastic to team up with Alfa in the upcoming phases as well. Argela ITV platform provides a unique experience with its true multiscreen functionality and other outstanding features and is a very good example of how innovative services a broadband operator can offer to its subscribers”.

With “Alfa Mobile TV”, subscribers have access to a wide variety of content ranging from sports to movies, news to music, as well as channels for kids. Some of these channels are Rotana Clip, Al Arabiya, Bloomberg, Al Jazeera, France 24, Fashion TV, LBC Sat, MBC1, MBC3, Spacetoon, Abu Dhabi Sports, Bloomberg and a selection of local channels.

“Alfa Mobile TV” Content On Demand service users won’t need to visit a video store anymore. They can choose their favorite movie from the premium and standard categories to watch anytime and anywhere.

“Alfa Mobile TV” has the following additional features and facilities to make the subscribers’ entertainment journey more thrilling.

  • Electronic Programming Guide
  • Reminder
  • Creating Favorite Channel

The service is currently available for data subscribers (on Alfa’s 3G & 4G LTE networks and on WIFI) on smartphones and tablets supporting iOS, and Windows Mobile and soon on devices supporting Symbian and Blackberry systems. For more information about the service and how to use it, customers can visit the following link: https://www.alfa.com.lb/MobileTvInfo/About.aspx

Argela ITV Solution

Argela ITV Solution enables IP-based video streaming for both broadcast and on-demand content. The end-to-end solution allows smooth integration to create TV services eco-system.

ARGELA ITV Solution covers mobile clients which provide a multi-screen solution for end users where they can seamlessly access ITV services (TVOD, SVOD, BTV, EPG, EPG Alarm, Favorite List etc.) either with their PCs, tablets or mobile phones using a single account. Argela ITV is a distinguished TV solution that offers a unique experience with its true multiscreen function and other outstanding features.

It is a field-proven solution powering the “Tivibu” service of Türk Telekom, which pioneered the multiscreen WEBTV solutions in the region. “Tivibu” service is awarded by IPTV World Forum in 2011 with “Best IP TV, Hybrid or Connected TV Service Growth Achievement Award”.

For more information on Argela ITV, please visit http://www.argela.com/solutions-products/argela-itv/ or download the brochure from http://www.argela.com/wp-content/uploads/2014/02/Argela_ITV_bro_low.pdf

Argela helps telecom operators to increase their customer satisfaction and revenue while decreasing their operating costs and churn through its agile approach and innovative products Argela’s solutions portfolio includes Network Performance Monitoring, Small Cell Solutions for public and defense (3G & LTE), Internet TV, Fixed-Mobile Convergence and Regulatory solutions. Company’s extensive range of products and services and unprecedented commitment to customer satisfaction make Argela the choice for state-of-the-art communication needs.

The company is headquartered in Istanbul, Turkey and has offices in Ankara, Turkey and Silicon Valley (Sunnyvale, CA, USA).

If you would like more information about this topic, please contact Bora Eliacik at +90 212 707 51 33 or email atBora.eliacik@argela.com.tr.

About Alfa

Alfa is the first Lebanese mobile network owned by the Republic of Lebanon and managed by Orascom Telecom, Media and Technology (OTMT). Alfa capitalizes on the vast know-how and international expertise of OTMT in order to deliver quality and professional solutions for the mobile sector in Lebanon. On October 25, 2011, Alfa was the first mobile operator to launch 3G+ mobile broadband services in Lebanon. In a new technological achievement, Alfa has become the first operator that launches 4G-LTE commercially in Lebanon on May 15, 2013. Alfa currently serves 1.9 million subscribers and its network covers 99% of Lebanon. For more information, please visit: www.alfa.com.lb

About Orascom Telecom Media and Technology

OTMT is a holding company that has investments in companies with operations mainly in Egypt, North Korea, Pakistan, Lebanon and other North African and Middle-Eastern countries. The activities of OTMT are mainly divided into its GSM, media and technology and cable businesses. The GSM activities include mobile telecommunications operations in Egypt, North Korea and Lebanon. The media and technology division consists of OT Ventures/Intouch Communications Service and the OT Ventures Internet portals and other ventures in Egypt, including LINK Development, ARPU+ and LINKonLINE. The cable business focuses on the management of cable networks.