History
|
|
Cell C was formed by Saudi Oger and CellSAf, its initial
indirect 54% and 40% shareholders, to participate in the tender issued by ICASA
for a digital GSM 900 and 1800 dual band mobile license in South Africa. Cell C
received an operating license in June 2001, followed by a spectrum license in
August 2001, each for an initial 15-year term and with an option to renew. In
November 2001, Cell C completed the initial implementation of its core network.
Cell C also entered into a national roaming agreement with Vodacom that enabled
it to route calls over Vodacom's national GSM 900 network. Later that month,
Cell C launched full commercial operations. In July 2003, Cell C began rolling
out community service telephones, or CSTs, in line with its license
obligations.
|
|
| |
|
|
|
|
Cell C, in which Oger Telecom owns a 75% indirect shareholding, offers mobile communications services to pre-paid and post-paid customers in South Africa with approximately 11% market share as of 31 December 2007. Cell C also offers CSTs to underserviced areas across South Africa. Cell C had approximately 5.1m million customers (including CSTs), of which three quarters were pre-paid, one quarter post-paid customers as of 31 December 2007. Cell C revenues¹ were R7.5bn with an EBITDA¹ of R1.0bn as of 31 December 2007.
Note: (1) Excluding Virgin Mobile South Africa (VMSA)
|
|
| |
|
|
|
|
75% indirect ownership by Oger Telecom Ltd.; and the remaining 25% by CellSaf
|
|
| |
|
Link
|
|
|
|
|
| |
|
| |
|
Virgin Mobile South
Africa
|
|
|
| |
|
|
|
|
In December 2005, Cell C reached an agreement with the Virgin
Group to launch a service provider through a 50/50 joint venture (JV), Virgin
Mobile South Africa (VMSA). Cell C believes that the joint venture will enhance
its offering by targeting the upper end of the telecommunications market, where
Cell C has traditionally had the lowest penetration, and by capitalizing on the
Virgin brand, which is seen as one of the premium brands in South Africa. As
compared to Virgin's youth/pre-paid presence in most other countries, in South
Africa the brand is associated with Virgin Atlantic, Virgin's international
airline, and a range of exclusive sports clubs (Virgin Active).
Virgin Mobile JV launched reselling (Virgin product)
operations in the second quarter of 2006. Cell C provides all network services
to the JV, as JV is providing own IT infrastructure. VMSA has own billing,
customer care, and ERP.
|
|
| |
|
|
|
|
50% : 50% JV between Cell C and Virgin Mobile
|
|
| |
|
